Author Archives: Anukshi Mittal

Housing.com to lay-off 600 employees in next 3 months

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Realty portal Housing.com plans to lay off at least 600 employees in the next three months, as it steps up focus on its core technology and product and tightens its cash burn, according to several people familiar with developments at the company. A management representative at Housing said the company was laying off 160 employees in non core businesses that ... Read More »

Getting a sharper picture of social media’s influence

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Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels? To get a clearer view, we examined the purchase decisions of 20,000 European ... Read More »

The Bharti Airtel India CEO says his greatest achievement is the strong team that now runs the telecom firm

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In the two-and-a-half years that Gopal Vittal has been running the India business for Bharti Airtel Ltd, the company has seen a sort of reversal of fortunes: net profit is finally increasing after falling for 15 consecutive quarters. When he joined, most of the top management quit. That, he says, was his biggest failure at the helm of Bharti. Since ... Read More »

Collaborating Online Is Sometimes Better than Face-to-Face

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If you’re embracing online collaboration as a necessary evil — the only way to work with an increasingly dispersed team of global or remote workers, for example — then you’re doing it wrong. Online collaboration is not a second-best substitute for face-to-face work: It’s a complement with its own perks and benefits. Yes, knitting your team together with online communication ... Read More »