Sapient Saga: Conversion of an IT Consulting firm into an Advertising Agency

Sapient Saga: Conversion of an IT Consulting firm into an Advertising Agency

Sapient Corp folded into global advertising conglomerate Publicis Groupe SA in February this year after a $3.7 bn acquisition, complete a digital age metamorphosis.
For companies like Sapient, India is a key playground in this new global game of transformation, both because of the way internet and telecoms link the world and because the nation is a hunting ground for talent – and a market for services.
“If I look back at the last 10 years, we have had to undergo a metamorphosis in three areas: capabilities, culture and brand. And integration is critical in making this happen,” Endow says.

The original story was published at Hindustan Times