Leadership brand is a reputation for developing exceptional managers with a distinct set of talents that are uniquely geared to achieve customers’ and investors’ expectations. A company with a leadership brand inspires faith that employees and managers will consistently make good on the firm’s promises.
As organizations begin to rely on talent that resides outside their four walls, alignment of the talent brand and corporate brand are expected to become even more important. Creating strong bonds that help retain critical talent—and attract the future talent you’ll need—requires building leading talent practices and communicating them effectively and consistently. Get it right and the potential of brand convergence can work in your favour. Get it wrong and you may create more risk and confusion than you’ll know what to do with.