Workplace News

Sapient Saga: Conversion of an IT Consulting firm into an Advertising Agency


Sapient Corp folded into global advertising conglomerate Publicis Groupe SA in February this year after a $3.7 bn acquisition, complete a digital age metamorphosis. For companies like Sapient, India is a key playground in this new global game of transformation, both because of the way internet and telecoms link the world and because the nation is a hunting ground for ... Read More »